"Know Your Customer" (KYC) is the guiding principle behind Anti-Money Laundering (AML) measures. It incorporates KYC standards and AML measures, hereinafter referred to as "KYC Standards" and "AML Measures." The objective is to establish adequate policies, practices, and procedures that promote high ethical and professional standards while preventing the company from being used, intentionally or unintentionally, by criminal elements.
KYC Standards and AML Measures enable the company to better understand its customers, the beneficial owners in the case of non-individual entities, the principals behind customers acting as agents, and their financial dealings. This, in turn, helps the company manage its risks prudently.