"Know Your Customer" (KYC) is the guiding principle behind Anti-Money Laundering (AML) measures. It incorporates "Know Your Customer" standards and "Anti-Money Laundering" measures, hereinafter referred to as "KYC Standards" and "AML Measures." The objective is to have in place adequate policies, practices, and procedures that promote high ethical and professional standards and prevent the company from being used, intentionally or unintentionally, by criminal elements. KYC Standards and AML Measures would enable the company to know and understand its customers, the beneficial owners in the case of non-individual entities, the principals behind customers who are acting as agents, and their financial dealings better. This, in turn, will help the company manage its risks prudently.